2/23/11

Gov 2.0 LA the Santa Monica “Brainjam”

Earlier this month, I participated in the Gov 2.0 LA conference. According to Alan W. Silberberg, conference founder and organizer:

Gov20LA is a hybrid conference dedicated to enabling open thinking and positive networking around technology, government and people highlighting the global growth of Gov 2.0, as well as the merger points that exist now between it and mobile and enterprise.

gov-20-la

It’s my second year participating in the Gov 2.0 LA conference. This year I was asked to lead a structured “brainjam” collaborative brainstorm session. During the brainjam we riffed off of a few of the key themes that had emerged from the conference this year.

gov-20-la-2

1- Gov 2.0: It’s about leadership. Gov 2.0 is being led by those at the top that get it and are pulling the conversation forward. However, there is still a tremendous opportunity for that understanding to make it’s way throughout organizations as a whole.

rt @gagnier @mjmclean sm1 @ the top who gets it-wonderful 2hv Ambassador John Duncan @jduncanmacd share his views w us #gov20la #gov20

rt @lovisatalk @mjmclean Agree @JeanneHolm mst sr level #gov folks get it. Change needs 2 happen in the middle. #gov20LA #gov20

2- It’s about all of us government and citizen alike. Gov 2.0 is not just about what is happening inside of agencies and governments. The success of Gov 2.0 hinges on what people are doing both on the inside and the outside.

rt @lovisatalk @Susan_Hess very true. We need more ppl both from Gov & outside of Gov. Can’t do it alone #gov20 #gov20la

rt @Susan_Hess @JeanneHolm @BillGrundfest #Gov20LA “Egypt is Hrd” shepherds in applied use of #SM 2effect chg & democracy #opendata #opengov

rt @mjmclean Will gov websites ever be lean enough or is mobile the new #ux? #gov20LA <-it's also about access #gov20 #gov

3- It’s a global conversation. Gov 2.0 is no longer a U.S. specific phenomena, if ever it was. Countries as diverse as England, Canada and Egypt are all taking part in the conversation. Gov 2.0 is transforming the world.

rt @JamieXML Ambassador Duncan (@jduncanMACD) We reach quite a few more people w #socialmedia than consular dinner parties #gov20la #gov20

rt @digiphile Remarkable day #techAtState in DC, #datacamp in Boston, #gov20LA in LA: http://goo.gl/sFxlI #opengov #opendata #gov20 #gov

Like many of the other participants, I left the brain jam and the conference as a whole inspired by the continued growth of the Gov 2.0 movement and the possibilities that it holds not only for this nation but also the world. Ultimately I was reminded that the evolution of this movement is very much driven by what we dare to imagine and choose to bring to fruition. In the end, beyond the governments and the agencies Gov 2.0 is what we the people make it.

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2/16/11

iPad, IPod, iKids

Iphone Kids app

While at the consumer electronics show I attended sessions focused on kids and technology. It was great to see so many companies focused on using technology to educate kids. One of the common themes was developing apps for tablet based devices and video iPhones. A interesting stat is that 60% of the top selling children’s apps in app store are for children under 4.

For those of us with kids that love to play games on the iPhone don’t feel to bad about handing it over. In a presentation from PBS kids they described a test where they sent out pre loaded iPod video with learning games. PBS saw learning gains on content and skills from both dpps they created. The highest gains on verbal vocabulary averaged an increase 20% on both the short and comprehensive vocabulary assessments. Here is an excellent slide share on the research and its results.

Another interesting observation from the PBS research is one we have all seen with our kids. When a kid gets a new toy the love affair is intense for the first few weeks then it starts to wane. Content is king even for the little ones. The appetite for fresh content will certainly fuel the growth of new apps, devices and even new app market places .

We should not forget about the companies who have been developing educational products for kids long before the Ipad. This week at the toy fair in NYC several manufacturers introduced tablets for for kids.

The question this raises for me is which platform will emerge as the leader. Will it be one of the mobile platforms, gaming systems or toy companies.

2/15/11

Behavorial Advertising Takes Another Hit from Washington

This morning, Sen. Al Franken (D-Minn.) was named chairman of a new Judiciary subcommittee for Privacy, Technology and the Law. The list of activities that the committee will oversee is a long one and it includes the collection of information for behavioral advertising and privacy in social networks.

Says Franken:

“The boom of new technologies over the last several years has made it easier to keep in touch with family, organize a community and start a business. It has also put an unprecedented amount of personal information into the hands of large companies that are unknown and unaccountable to the American public. As chairman of this new subcommittee, I will try to make sure that we can reap the rewards of new technology while also protecting Americans’ right to privacy.”

All of this comes only days after two “Do-Not-Track” bills were introduced in Congress.

Jackie Speier, a congresswoman from California introduced the “Do Not Track Me Online Act of 2011.” The act would give the FTC the power to force companies to offer an option that allows consumers to opt-out of internet tracking. A statement from Speier’s office went so far as to say, “Failure to do so would be considered an unfair or deceptive act punishable by law.”

On Thursday, Rep. Bobby Rush reintroduced his privacy bill which would require companies to get consent from any consumer they wished to track.

And that’s not all. Washington watchers say that a few more Representatives and Senators will be submitting their privacy bills over the next week such as Rep. Ed Markey who will introduce a bill specific to online privacy for children.

Privacy on the internet has become an oxymoron and it is about time that the laws caught up to the technology. In the meantime, internet companies are taking it upon themselves to put privacy protections into place with browsers that allow for opting out of tracking and stricter rules regarding the use of collected data.

But with so many government officials spearheading their own agendas it’s hard to imagine that any one of them will succeed in putting a reasonable plan into place. Certainly not any time soon.

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2/14/11

Medical Monday: The Importance of Mobile in 2011

mobile healthcare

How many mobile devices do you think the average adult carries? One? Two? Not quite. The average adult carries 2.5 phones. That’s pretty amazing when you think about how the growth in number of voice minutes used by consumers has stagnated in recent years.

That has a huge impact on the way people access information, including health information. Consider these statistics:

  • At last week’s ePharma Summit, Google reported that mobile queries are up to 15% from 7% a year ago.
  • More that 200 million Facebook users access the network by mobile device. And, more importantly I would say, is that those users are twice as active on Facebook as non-mobile users.
  • 40 percent of all Tweets come from mobile devices, according to CEO Dick Costolo.
  • Two-thirds (63%) of physicians surveyed said they are using personal devices for mobile health solutions that aren’t connected to their practice or hospital IT systems (2010 PwC HRI Physician Survey)
  • By 2013, worldwide smartphone sales are expected to exceed 1.1 billion (that’s about the equivalent of every mane woman and child in the western world owning one!).

So what does this mean? Making your content accessible via mobile is a MUST. But that’s more than just making mobile-accessible destinations like mobile websites. It is packaging that information in ways that are digestible on the go.

Mobile Needs to Be Optimized for Social

There are two services I’ve come across recently that are trying to help the healthcare industry grapple with this within social media.

  • CMP.LY: a simple solution for required social media disclosures. This system addresses the challenge of disclosure for social media by enabling users to ensure that blog posts, Facebook updates and tweets meet disclosure obligations by regulators. Currently the program covers obligations under FTC but will soon include the FDA. As the industry continues to operate without clear FDA guidance, I expect we’ll see more of these types of services popping up.
  • Deck.ly: 140 characters are sometimes just “a little” too few. Enter Deck.ly. This feature of the popular Twitter client, TweetDeck, allows users to deliver longer Tweets and view their full content within the client, and on the web. I would expect such features to grow in importance as social media clients continue to push towards integration across social networks.

Apps Aren’t Going Anywhere

With 85% of smartphone users from 35-44 have download an app and an estimated 500 million people expected to be using SmartPhone Apps by 2015, the app platform will continue to grow in importance. At the same time, however, 28% of mobile apps are only opened once and more than 58% of health apps are deleted after just one use.

As healthcare companies consider how they will use Apps to reach their audiences, there will need to be an important focus on providing ongoing value in those apps. When I think of the apps I use most, they tend to be comprehensive “one stop shops” – not unique apps for individual needs.

Needless to say, we have only scratched the surface of the importance of mobile in healthcare. What do you think will be the biggest impact of mobile on healthcare in 2011?

Image courtesy mobileStorm.

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2/11/11

Interview: Sanjay Sabnani


CrowdGather Chairman and CEO Sanjay Sabnani is a serial entrepreneur and business strategist with a long-standing passion for the Internet and Technology industry and online network community building. Sabnani has been an active proponent of message boards since 2002, when he acquired General Mayhem, his first message board community. He continued acquiring forums until he decided that it was time to focus on turning this portfolio into a business with the launch of CrowdGather in 2008.
Sabnani has occupied senior executive positions in several publicly held companies: as EVP Strategic Development at Hythiam, Inc. (NASDAQ:HYTM), as Director of Business Development and Strategy at OSI Systems, Inc. (NASDAQ:OSIS), and as President and Director at Venture Catalyst, Inc. (NASDAQ:VCAT).

Tell us a little background info about yourself. Where are you from? How old are you? How long have you been making money online?
Indian guy born in Hong Kong and educated and now residing in the US. I am 40 years old which makes me a senior citizen when it comes to the online space, but I have been on a PC since 1982 and online since 1994 so my old age is balanced with a wee bit of experience.

Do you have any experience with affiliate marketing? If so, to what extent?
As an entrepreneur, I find people with the expertise I need. Most of my expertise is in display advertising and word of mouth campaigns. Affiliate is a space that I am getting ready to make a big splash in 2011.

What accomplishments so far are you the most proud of?
Other than having a beautiful wife and three lovely daughters, I am most proud of my current company- CrowdGather. We are working on unifying the entire world of online forums so that it can collectively command the respect it deserves.

How did you become successful? Why did you choose this career? When did you first realize the full potential in the Internet? When did you first “hit the big time?”
I was in love with the online world from the earliest days of dial-up in the mid 90’s. As for realizing my full potential with the Internet- I think it is happening right now with CowdGather. We are publicly traded and growing at a pretty solid rate through acquisitions. I would say that my earliest realization that there was big money involved in this field when I sold a domain name for $1 million in 2000: http://www.webb-site.com/articles/hktcompletion.asp

What do you think it takes to be successful?
Intelligence combined with relentless persistence.

What have been your biggest failures and frustrations?
There are far too many failures to list within this interview. My only hope is that I have learned enough from my earlier mistakes in order to not repeat them. If you are not making mistakes then you are not really trying.

What is the single toughest problem you've had to face, and how did you get through it?
The roughest experience in my life has been keeping CrowdGather funded and growing over the past two years which have been very difficult times from an economic perspective.

Is there anything that you don’t like to do, that you just hate working on?
Anything that involves looking at or creating spreadsheets is my least favorite thing to do.

What is the future of marketing?
I have no idea, which is terrifying and exciting at the same time.

What have you been up to recently? What projects are you working on?
CrowdGather is my fulltime focus now and it keeps me occupied day and night. The world of forums has been overlooked for too long and I believe that people will be impressed with what we are working on.

What problems have you had with those new projects?
Time and money have been constant frustrations, but we have learned a lot by having to work on leaner budgets. 2011 is our year to scale and get on the map.

Do you think anything particular in your past prepared you for this industry? Your education? Jobs you’ve held before?
My industry (forums) is where geeks hang out and communicate with other geeks. You could say that as a lifelong geek- my whole life has been training for the CrowdGather experience. I majored in English Literature from UCLA so I have pretty decent reading comprehension and communications skills- both invaluable in the world of forums.

What are your greatest strengths?
The ability to rapidly make big decisions.

What are your greatest weaknesses?
The ability to rapidly make big decisions.

What motivates you?
The ability to build a company that can change the world. I want to gather a big crowd.

What are some of your long-term goals? How much is enough? If money was no object, what would you be doing?
I am fortunate enough to be doing exactly what I want to do. Money is important, but fortunately for me I have the ability to choose how to lead my life and what I do with it.

Where do you want to be ten years from now?
I have a stubborn survivalist streak in me and for some reason I often day dream about what my survival bunker and compound will look like. In ten years I expect to have my hideout completed. Not really sure why, but this is a goal that makes me happy.

How do you like to spend your free time? What doe work-life balance mean to you?
As a CEO, husband, and father- I have no free time. Work and life have to balance because they are both priorities and I am unwilling to compromise on either. I have a good life and get plenty of quality family time by doing things such as coaching and encouraging my daughters to play soccer.

If you could go back to being 18, what different career choices would you make?
I would have learned how to write code so that I could build stuff instead of waiting to hire someone to build it for me.

What is your greatest achievement outside of work? What are some of your unfulfilled dreams?
I am a published co-author in a couple of psychiatric textbooks. I like the thought that med students will have to read what I have written. I would like to write more if I earn enough free time in my life.

Do you have a Twitter account or Facebook “Like” page?
@crowdgather.

2/8/11

A Lesson In Effective Community Management - AOL & The Huffington Post

AOL just announced it is paying $315 million to buy the liberal news commentary site The Huffington Post; a move coming not long after forking out $25 million to buy TechCrunch, a Silicon Valley technology news blog.

Founder Arianna Huffington’s decision to fold her ground breaking community-based news site into one of the web’s struggling legacy Internet companies came as a surprise to many, in the same way Michael Arrington’s Big Announcement at TechCrunch Disrupt last year managed to outstage all the start ups at the event.

This move is widely seen as a familiar one at AOL; make acquisitions to attract traffic and reverse a continuing decline in advertising and revenue from its dial-up Internet service. Why the Huffington Post?  It has been wildly successful due to several factors, including its ability to find stories across the Web, couple them with well-created headlines and ensure a strong audience sees them. It is also popular as a progressive American news website.

Yet the main factor that attracted AOL could in fact be the Huffington Post’s community.

In addition to columns by Arianna Huffington and a core group of contributors such as John Conyers, Harry Shearer and Roy Sekoff, the site has over 3,000 bloggers. These range from politicians and celebrities to academics and policy experts to Digital Influence’s Kety Esquivel — all of whom contribute in real time, on a wide-range of topics.

In any vibrant community, online or off, people connect with each other because they can do so easily and confidently. They keep coming back because they satisfy certain needs or wants by taking part. Importantly they feel their contributions are valued and can identify with the wider community group and its goals. The Huffington Post has met these needs for its five plus years of existence, with over one million comments made on the site each month.

However, it is this third success factor that could also be exactly where new owner AOL is walking a fine line. Along with a community comes community management, an area AOL is not exactly well known for (Bebo anyone?). If it ignores the basic principles of working with a loyal group built up online over time, while Ariana is busy elsewhere, the Huffington Post could go down a very different path.

How?

  • Although all of the influencers working with the Huffington Post have benefitted from the association with one of the most cutting edge media outlets in the digital world. Yet they also poured their own personal brand equity into a highly evolved, select group of opinion leaders with similar ideals. They joined behind a strong lead in the form of Ariana Huffington. Who has now sold the community to make a lot of money and take a new role at AOL.
  • There have already been rumbles of disquiet at the HuffPo which started to become more regulated this year, in preparation for the AOL deal no doubt. This left some community members upset due to the lost value in timeliness – one of the HUffPo’s biggest benefits. Now some articles have reportedly been delayed for weeks, not days, while they wait for editor’s approvals.
  • If a community’s members begin to doubt it is built on sound principles – such as rumors that this deal marks the beginning of a bi-partisan effort and talk of a conservative HuffPo going live – attrition could further increase, not ideal among such a highly influential group.

Yet change always sparks fear. Members keep coming back because the HuffPo satisfies their needs by enabling them to take part. Its new parents could be creating an amazing opportunity for the existing community, an evolutionary stage in reporting, underlining the fact that news is an exciting area and always will be.

If the Huffington Post continues to value its contributors and keep its goals front and center through its evolution, basic principles of community management, then it may well become the Trojan Horse that brought quality timely content to AOL, while keeping its community at its very heart.

Image: Will Lion

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2/3/11

I Am Spartacus! Starz Conquers Mobile Barcodes

AT&T’s Mobile Barcode Service is out to conquer the world with the help of Starz and their new series “Spartacus: Gods of the Arena.”

The cable network has signed on to do a test campaign between now and June that will include AT&T barcodes on everything from print ads to bus posters. Scanning the code with a compatible phone will unlock hidden entertainment treasures such as exclusive videos, special offers and of course, a quick link to sign up for Starz service.

A nifty idea, but will consumers play along? According to AT&T’s press release, “80% of respondents in a March 2010 survey indicated interest in scanning barcodes with their mobile phone. Sixty-nine percent of those surveyed want to scan barcodes to capture and redeem coupons and discounts.”

Really? 80% of the people I surveyed, didn’t even understand what I meant when I asked them if they were interested in using barcode technology.

The upside of this type of campaign is that it’s like looking for hidden Easter Eggs on a DVD. The downside is that, the thrill of the hunt is usually greater than the eventual prize, but if you’re bored at the bus stop, why not scan and watch a trailer or two?

Right now, barcode technology succeeds because it’s new and fun. People with smartphones like to use them to do things they could as easily have done by hand. For example, my new fascination with IntoNow. Using this app, you point your phone at the TV and the app tells you what show you’re watching. I could locate that information faster by opening the cable guide on my TV but it’s not nearly as much fun.

Mobile barcode marketing could be the big push of the near future. Before that happens though, more people have to be aware of the technology and the rewards for scanning have to be more than just a video you could find on YouTube.

What do you think of mobile barcode marketing?
Info from AT&T’s press release and thanks to MediaPost for the tip.

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1/30/11

Bumps And Starts in The Tech World and Getting the Cart Before the Horse

Reading about the lightning speed the tech world evolves at can sometimes be deceiving. The latest trend about smartphones and tablets that are forecast to take over from PCs as the number one selling devices this year doesn’t tell the whole  story.

Experts who watch these things like Deloitte are telling us in their most recent technology forecasts that although the PC isn’t the only kid on the block anymore, it’s a little premature to expect that speed and capacity will be one of those factors that will improve simultaneously with availability when it comes to wireless capability for smartphones.

Deloitte’s Telecommunications Predictions 2011 report also suggests that there will be fewer than 30 LTE ( 4G) carriers in six countries that are likely to offer commercial service by the end of 2011. This has a few insiders scratching their heads since it seemed like a logical progression from the current 3G networks what with the proliferation of all the smartphones and tablets that are currently taking a huge dent out of the more traditional computing markets.

There are two reasons for the lag:

  • many mobile companies haven’t fully utilized their existing 3G spectrums.
  • as it exists today, 4G isn’t offering the quantum leap in features and speeds that other upgrades have been traditionally able to supply.

In the end it really looks like the cart is moving faster than the horse here or , put another way, technology is getting ahead of itself. This kind of news couldn’t come at a worse time  considering that the pundits at Deloitte are also predicting that there will be a big spike in the volume of data that’s going to be uploaded and downloaded from the newer devices on the market ( like the Androids ) and the variations on the existing platforms ( like the PlayBook, Research In Motion’s answer to the iPad).

Smartphones And Video Calling

Here’s another point to add to the argument. In 2011, there’s another prediction that video calling will have ironed all the bugs out and become less expensive and more widely available than ever before. However, the experts still don’t see a big boom on the horizon in sales. Bluntly put, most consumers still don’t see a need for video calling so audio will still be the favorite for at least the time being.

However there are some bright spots predicted for this year and they include the fact that the pundits see more free Wi-Fi in-store access to shoppers. It seems that retailers are now seeing that in store comparison shopping in not something to be feared after all; in fact, recent studies have shown that shoppers who can make necessary comparisons right away often make their purchases right in the location they happen to be in.

Maybe writing that the tech world is getting the cart before the horse is a little harsh but having all these new devices ready without a faster better way to deliver the information that they all promise is a little like selling somebody a plasma television when they live in an area that can’t even get HD TV, isn’t it?

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1/28/11

What’s Your Social Profile Worth? About $4.00

If you went to the store and bought $4.00 worth of goods, that’s not going to keep the place open for business. But when 1 billion people each spend $4.00, now you’re on to something.

Deloitte has just released the 10th edition of their “Predictions for the Technology, Media and Telecommunications” report and one of the questions is “Social Network Advertising: How Big Can it Get?”

The answer, they say is about 4 billion in 2011. That’s a combination of advertising, virtual goods and social network ecommerce. When you pull out only the advertising dollar, the ARPU (average revenue per user) drops to $3.50 which is still an expected rise over the $3.00 ARPU for 2010.

Deloitte says that even though social media advertising is growing incredibly fast, it still represents less than 1% of the total worldwide advertising dollar. Where things really get interesting is in the “other” categories such as virtual goods, where the growth rate is expected to top ad growth in social media.

They also point out that even though the ARPU numbers only tell half the story when compared to traditional search and display marketing.

“Thanks to a low cost base, social networks might still achieve impressive gross margins despite their relatively low revenue per user. . . A social network’s cost of content is close to zero since it merely provides the infrastructure, while its users and third party app developers provide all the content.”

Actually, there’s a third part to the story and that is the untested nature of social media advertising. Right now, we measure success with the tools used to define the success of any non-social media campaign and that’s probably not giving us the full picture. We simply haven’t been at this long enough to know the long term benefits of social media ad spending.

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1/21/11

Like Everything Else, Email is Going Mobile

comScore’s latest study on email usage returned a result we already suspected was true – more people are using their mobile phones to access their email causing a drop in web-based email usage.

The shift is more about the advances in technology and less about the way we use email to communicate. Web-based email has always been about ease of access. If you’re only using Outlook then your work emails stay at work and home emails stay home. Forwarding emails from one computer to another was the only way to gather all of the information in one place and if you were traveling the you were stuck.

With the invention of web-based email programs, email became portable and centralized. Everything in one place and you can access it from home, the office, at your mom’s house or at the beach if you’ve got a laptop and WiFi. Of course, web-based email addresses have also been used as email dumping grounds, a “throw away” email address you can use to access websites and signup for things without fear of being deluged with spam.

According to comScore’s stats, the number of people visiting a web-based email site went down 6% over last year. Not a huge number, but look at the other side. Mobile email usage grew by 36% over last year.

Age plays a huge factor in the web vs mobile saga (surprise, surprise), with a 53% decline in web-mail usage in the 12-17 age group. Frankly, I’m surprised that age group is even using email, but maybe they won’t be in the near future if things continue in this matter. The only uptick in web-based email usage was the 55 and older groups with all other age groups coming in with declines of 14% to 18%.

Conversely, mobile email usage increased all across the board with the 25-34 age group being 60% more likely to use mobile email than web-based email. Male users edged out the women by 14%.

Mark Donovan, comScore senior vice president of mobile said:

“What we have seen in the smartphone era is the rapid acceleration of data consumption, which has helped drive mobile usage across multiple categories including email. In a relatively short period of time, adoption of mobile email has reached 78 percent of the smartphone population, which is very similar to the penetration of web-based email among Internet users. These findings demonstrate just how quickly channel shifts can occur and why it’s now essential for media brands to have a strong presence in both arenas.”

You can read the full report right here.

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1/11/11

CES 2011: How Social Media Transformed The Trade Show

Las Vegas

Sin City has long been the ultimate venue for a weekend of “what happens in Vegas stays in Vegas”. Well it seems as that party might just be over.

The 2011 Consumer Electronics Show (CES) in Las Vegas ended Sunday, and in doing so, set several new records. This included the 30,000 international attendees descending on Vegas last week, and the 2,700 technology companies exhibiting – both record numbers according to the organizers, the Consumer Electronics Association (CEA).

However, the trade show also is the first such event to generate such a widespread buzz in social spaces around the world. What made 2011 the year social media hit the tipping point at CES?

First, a huge fleet of bloggers were employed by exhibitors looking to capture the public’s imagination, reporting back from the show floor. This reportage took many forms: from hosting discussions with company executives; creating video and audio content using Flip Cams and iPhones or posting content to brand’s Twitter and Facebook platforms to activate communities outside of the event.

An event such as CES lends itself naturally to location based services. Savvy brands created locations to drive attendee check-ins, such as blogger lounges created by NBC and Intel, or hosted events including Kodak’s cupcake Tweetup (disclosure: NBC, Intel and Kodak are Ogilvy clients).

2010 CES attendees may note brand blogger reporters, lounges and location based check-ins were popping up all over the event last year; some attendees remarked on Twitter that some Foursquare check-ins from 2010 were still available on their arrival this year.

‘Tis true. However, the tipping point for social at this year’s show could well be the amount of devices on display with integrated social media capabilities. From televisions to the 80 (yes 80) tablets launched at the event, all the talkable consumer electronics devices can now, well, talk.

Well placed brand amassadors holding connected devices that attendees could use drove content outside of show hours. Blackberry’s PlayBooks were popular at the Mashable party, a room full of the most hyper connected people on the Strip.

Added to this, CES exhibitors continue to move the content of their show displays outside of the living room. Smart appliances and even smarter cars are now a regular appearance at the event, with the first ever. Ford unveiled the company’s first electric car at CES – a far cry from the more traditional motor show launch (client).

The CEA even partnered with Pxyl to create a prominently displayed Social Circle application on its website - a visual depiction of the online buzz surrounding the event. And proof, if needed, of just how integral social media has become to the world’s largest consumer electronics trade show.

CES 2011 illustrates how the use of social media at the event has reached the perfect storm. The combination of empowered influencers and activated grassroots communities, creating sharable content around remarkable experiences, has always been a formula for success.

Add a whole new generation of connected devices to this mix, both those on display and already being used by attendees, and you have the explosive 24/7 stream of content that was the show this year. With Mobile World Congress around the corner in February, 2011 certainly promises to be the year the socially-powered tradeshow goes mainstream.

Image: Creative Commons

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The Next Media Disruptors are Mobile Pure-Plays

Every major advance in distribution technology over the last 100 years has spawned a class of media upstarts that focused on these emerging, mass platforms and, along the way, became giants.

For example, The Golden Age of Television and broadcasting gave rise to three powerful networks. Decades later, the emergence of the Internet as a mass medium, coupled with a sharp decline in the costs of distribution, catapulted nimble vertical blog-based media companies to the forefront. These include the likes of Mashable, Gawker, The Huffington Post,Sports Blog Nation and dozens of others.

Now a new era is under way.

The next wave of media disruptors are laser focused on being tailored, rather than retrofitted, for mobile devices. They start out sometimes just as apps, creating a strong beachhead in your pocket. Then they use these platforms to springboard into other ancillary media ventures. This means they're cut from a different cloth than older stalwarts that often need to retrofit themselves for mobile.

With Internet consumption on mobile devices set to surpass the same on PCs next year, according to Morgan Stanley, and US smart phone penetration to hit 50%, Nielsen says, mobile is no longer the tail on the media dog. For the next wave of media upstarts, it's the dog and the rest is the tail.

Here's a quick look at three mobile pure play media brands that have caught my eye, all of which are now expanding into other media ventures.

Lose It


Lose It is a disruptor in health and wellness media. It debuted in 2008 as a free iPhone app built around a simple premise. First, using their tools, you calculate the number of calories you need to survive. Then they provide a service to help track what you consume - a slightly lower number - and gain the support of your social network. The app, which is free, has millions of users and now FitNow, Inc. is bringing the Lose It brand to other platforms.

Amazingly, Lose It didn't have a web app when it launched. They since added one. But that's not all. This year the founders also published a brand new diet book as well. Android and other launches are in the works. And just today they linked up with Withings.

So, to recap, the transmedia arc here is: mobile first, then web, then books.

TWiT

Leo Laporte is no stranger to tech media. He's seen it bloom with ZDTV, which later became TechTV and then faded once it couldn't find an audience.

Since 2005, however, he has from the ground up built This Week in Tech (TWiT) into a tech media powerhouse, thanks to a suite of shows that have attracted strong following and advertiser loyalty.

The company to date has been focused on mobile. It started with audio podcasts, riding the coattails of the iPod wave. Later they added video (live and recorded) as more sophisticated devices gained in popularity. But now, however, Laporte is building out beyond mobile a significant position on set-top devices, like the Roku.

The transmedia arc here for TWiT: mobile audio, then mobile video, then the living room.

Angry Birds


In 2010 it was virtually impossible to miss Angry Birds. The mobile game - which is only a year old - was downloaded 50 million times last year and it's already become a global addiction. Every day Angry Birds is played an astounding 200 million minutes worldwide, according to Rovio - its publisher.

Angry Birds' roots maybe in mobile, but not for long. It was part of last week's release of the Mac App Store. What's more, given their status as a pop culture icon and their line of plus toys and forthcoming Mattel board game, it's no surprise that a movie and TV show could be next for the flying birds and pigs.

The transmedia arc here for Angry Birds: mobile gaming, then consumer products, PC/console games, then movies and TV.

Takeaways

The insight here - for me at least - is that we're at the very beginning of a new era in media; one where mobile is the primary distribution platform. What's more, we have a perfect storm of technologies coming together that combine local, social, photo and mobile (what we call "LoSoPhoMo") and this is sure to spur even more media companies that are pure-plays at least at the start. Instagram is a good example.

But I bet they will all eventually go transmedia.

With the market for smart phones startups significantly larger than PC-based models, mobile - particularly LoSoPhoMo - is where we'll see the greatest innovation in the years ahead. The question is will the pure-plays reign the way their predecessors did or will the traditional media companies use their brands to outmuscle everyone. Or will there be a grey area. The forthcoming launch of The Daily is certainly an entry to watch.

Regardless, this is an exciting time for media innovation - perhaps as exciting as the dawn of social media back in the mid-2000s. It will spur a lot of experimentation and give marketers lots of new ways to reach consumers on the most captivating platform of all, mobile devices.

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1/4/11

My predictions for 2009

Everybody is throwing out predictions for 2011, so I thought I’d do something different. Here are some of my predictions for 2009.

Wha wha wha?? That’s right: 2009. As 2008 drew to a close, I jotted down some predictions, but I never hit the “publish” button. Some of them weren’t fully-formed (or even complete sentences!), so I won’t print all of them. But some are interesting. Here are a few:

- “Market share for IE falls below 50% in some countries in Europe.” TRUE according to StatCounter. Here’s a graph:

IE Market share in Europe

- “Cuil will be acquired by Baidu.” Definitely a MISS. This was an educated guess on my part. I didn’t think Cuil would do well, and someone named Greg Penner was on the board of Cuil and also a board member of Baidu.

- “More people will realize the inevitable truth that Bill Gates saw years ago and that Apple has chased since the introduction of the ROKR: of all the devices in your pocket, the only one you’re not willing to give up is your phone. Therefore, all personal gadgets will eventually be subsumed by your phone. Camera? Already part of your phone. Pen and notebook? Quite close. Video camera? Almost there, give it a couple more years. Car keys, wallet? It will come. In five years, your phone will have fingerprint authentication and be able to start your car or pay for groceries with contactless/RFID chips. It’s all coming. In 10 years you’ll use your phone to authenticate yourself at the doctor, authenticate prescriptions, and store your personal health history, not to mention all your desktop preferences, bookmarks, browser add-ons, and keys to which music you have permission to stream or download from the cloud.” I call this TRUE. Most people now agree that your phone is a personal computer in your pocket. Back in 2008, not everyone realized this.

- “By the way, if anyone figures out how to lick the problem of satisfactory output/input, e.g. heads-up displays or retinal lasers and a virtual keyboard or something with as high a bandwidth as normal typing (and they will), your computer will migrate into your phone. Solving the input/output problem is one of the most important problems for the next decade. Witness the efforts that companies have put into pen-based computing and voice recognition, for example. Re-examine the success of some major products in the new light of better input/output mechanisms:
- Google Maps: direct manipulation
- iPhone: touch and multitouch
- Wii: accelerometer and optical sensors
Smart computer scientists and engineers should be paying as much attention to sonar, inertial, and optical sensing technology as they do to the change from hard-drive platters to solid-state storage.” Um. This one was more of a rant then a prediction.

- Here’s what I wrote back in 2008: “Canny self-promoters plus a few genuine believers will jump on the Facebook backlash early, either for privacy/personal information or for keeping Facebook’s data to itself. But unless the site makes a Beacon-level mistake, Facebook will experience massive growth in 2009, and the Facebook backlash won’t begin in earnest until 2010 or 2011.” Right now it feels true. Maybe we’ll check back after 2011 to see whether that’s accurate.

- “Semantic web technology won’t take off, at least not in the generally-accepted ways.” I’m going to call that TRUE. Remember how Web 3.0 was going to be the semantic web? You don’t hear that meme as much anymore.

- “The most interesting “savviness” test for me will be which of Yahoo, Facebook, or Microsoft let you freely retrieve your email with them into Gmail. Odds are that none will allow it, but if I had to pick one, it would be Yahoo.” A double MISS, because Hotmail did allow POP3 access in 2009. Meanwhile, I believe Yahoo still wants $20/year for POP access. I don’t think you can fetch Facebook mail using POP or IMAP.

- “Vanity iPhone apps.” This was a prediction that individuals would commission their own personal iPhone apps that collected their blog posts, tweets, photos, etc. The other part of the idea was that conferences would commission conference-specific apps. While a few savvy conferences have done this, I wouldn’t call either trend widespread. So it’s a MISS.

- “In the same way that millions of people dropped their land-line for a cell phone connection, thousands of people will attempt to go digital by scanning their photos, ripping their CDS, digitizing their old VHS tapes, and scanning their papers.” MISS, I did a lot of those things in 2009, but average people didn’t. The brunt of the analog to digital migration will happen as data is “born digital” from the beginning. Millions of people will have physical photos stuck in boxes that they don’t look at much, plus digital photos on Facebook, Flickr, or Picasa.

- “Google Chrome becomes one of Google’s most successful products.” I think this is TRUE. (Remember, this prediction was less than four months after Chrome was introduced in September, 2008. Back then I was going out more on a limb.)

- “Breakthroughs in green technology push renewable energy closer to the mainstream, but not into the mainstream. As many people focus their attention in this area, unexpected surprises abound, such as the do-it-yourself solar roof installation or practical solar shingles. Expect to see more green technology scams as well though.” Meh. MISS.

- “Apple will weather the 2009 recession much better than most people expect as people continue to buy with their heart, not always with their head. More people will realize that ‘Once you go Mac, you never go back.’ ” I’m calling it TRUE. Apple radically outperformed the Dow in 2009. Apple has done very well competing against MSFT in operating systems.

- “Obama’s administration mandates that all federal buildings much use Compact Fluorescent Lightbulb (CFL) technology before his presidential term ends.” I’ve still got at least two more years on this prediction. If the mandate is for LED lightbulbs, I’m still counting it.

- I thought some public officials would start lifestreaming as the ultimate endorsement of transparency. That’s a MISS. Chalk it up to believing that politics would be different after the 2008 election. Oh well.

- “Microsoft will demo a snazzy new phone operating system, but it won’t get much traction, either because a) it’s not as snazzy as the iPhone or b) people don’t trust it to be as open as other mobile operating systems.” Given that this was a prediction for 2009, I’ll call it TRUE. Microsoft didn’t get a lot of phone traction in 2009.

- “Someone not officially associated with Android will work on an “iPhone skin” for Android to make Android look like an iPhone.” TRUE. Looks like that did happen in 2009.

- “Twitter’s 2009 business model consists of premium features that either individuals can pay for (at a nominal rate such as $1/month or $10/year) or that businesses can set up for self-contained twittering. The premium features include richer API access as well as some new features, such as the ability to save tweets to be posted in the future or periodically.” That, my friends, is a MISS. Although Twitter is now charging for richer access to Twitter data, so maybe not a horrible miss.

- “Hacking of PC clients will decrease, but hackers will shift their sites to web server software. Massive databases of cross-site scripting attacks will be traded in the underground. Script kiddies will launch dictionary attacks. Anyone that writes their own web server software will probably be at a high risk of being hacked.” Overall I’m going to call this TRUE. As individual PCs become more secure, there’s a multi-year trend toward hacking webservers instead. I fear we’re just at the beginning of this.

- “When Android opens premium apps, one of the big controversies will be developers who take great premium-app ideas for the iPhone and rewrite the ideas behind the app for Android, but without the permission of the iPhone developer. Expect flashlights, lighters, beer, farting applications, goldfish, etc.” I’m not sure if this is TRUE or a MISS. I haven’t read a lot of complaints from iPhone app developers about Android app developers stealing their idea and writing their own apps.

- “Multiple people write a bit of JavaScript that site owners can add to their page to guilt IE6 users to upgrade to a new browser. Any browser, just something that was released after 2001 (IE6 was released in 2001?!?). The JavaScript code becomes a viral sensation and sweeps across the net. Whoever authors or hosts this JavaScript gains status around the web. Through the collective work of a bunch of savvy webmasters, SEOs, and site owners, IE6′s market share drops to 5% in some markets by the end of the year.” IE6 is slowly riding into the sunset, but call it a MISS. A few businesses will probably be running IE6 a decade from now for their internal apps.

- “eBay introduces spell correction for search queries which delivers a small boost for their profits.” I’m going to call this TRUE because the search [ipod touc] returns “Did you mean: ipod touch?” at the top of the eBay’s results now.

Okay, it’s your turn. Which of your predictions for 2009 or 2010 were spot on or off-base?

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1/1/11

A Return to Feed Reading Tops My 2011 Tech Resolutions

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Happy new year and welcome to 2011. You made it through the holidays. Many of you today will ponder the changes you plan to make this year. Some may involve technology. Jenna Wortham at The Times has a good one.

One of my technology New Year’s resolutions is to simplify my systems. Oddly enough, for me at least, this marks a return to an old standby: reading feeds.

Now some of you never stopped using an RSS reader. But as unread counts piled up and Twitter and Facebook dominate the scene, I sense many moved on. I did last year. I found it slow compared to the real-time stream.

I like to stay flexible, however. So, to change it up a bit, at the end of last year I decided to revisit using Google Reader in conjunction with Reeder, which now has a great desktop version. I haven’t look back. Here’s what I had missed …

  • My “Alexandria – Google Reader acts like a great virtual library. Months from now I can go back and find something I read, scanned or missed.
  • Focused consumption – I am actually immersed in reading as opposed to watching for/managing replies, DMs or the next tweets that roll in.
  • Full content – Rather than just scan headlines as I do on Twitter, in my reader I actually can skim more of the content – provided it’s a blog. (An observation: people write better leads than 140 character headlines.)

And here’s how this benefits me and the circles I serve (co-workers, clients and you):

  • The system gets smarter – The more I use Google Reader, the more I start adding feeds. This grows the database and its value. (Hint: to manage this, set up folders and hide unread counts.)
  • I get smarter – I am get exposed to new thinking more often because I read more slowly and with greater depth
  • “Better” tweeting – This means we get smarter. I find gems others haven’t spotted yet and share them. This means I retweet less and we hang in the “junto)” more.

None of this, by the way, means less time on Twitter. I just now use it a bit differently.

How about you? What’s your technology resolution this year? Is a return to long reading a trend that’s coming back into vogue? It might be. Sites like Give Me Something to Read and Longreads are starting to attract more buzz. Some say they will read more books next year. I’m eager to hear your thoughts.

(I will share my other tech resolution later this coming week.)

Image credit: Smoking Apples

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